Thursday, 28 December 2017

Tata Sky ties up with Ola Sunburn Festival 2017 to bring the biggest EDM extravaganza to small screens


UMBAI: Tata Sky, India’s leading content distribution platform, tied up with Ola Sunburn Festival 2017, one of the largest music festivals in the world, to bring its eclectic mix of music, entertainment, experiences, celebration and lifestyle straight to the small screens. Apart from live streaming Ola Sunburn Festival 2017, Tata Sky Mobile App will showcase nearly 500 hours of music fest content from over the years too, which will be open to all users, including non-subscribers.

Performances by the headliners of Ola Sunburn Festival – Dimitri Vegas and Like Mike, DJ Snake, Clean Bandits, Martin Garrix, Afrojack and KSHMR – will be live-streamed on Tata Sky Mobile App. Over and above the 4 days of live streaming, prior to the event there will be a rich library of content available on demand on the app. This includes official after movies, artist interviews, exclusive backstage footage and performances from the world’s top EDM acts such as KYGO, NUCLEYA, Hardwell, David Guetta, Tiesto, Armin Van Burren and many more as well as an archive of all the past events from Sunburn season 10.

This is the first time ever that Ola Sunburn festival, which kicks off on December 28th, will be live streamed on the Tata Sky Mobile app making it the only OTT platform covering the festival live.
The sheer depth of content on offer, which will be archived on the app for viewing after the festival ends, will allow EDM fans to fully immerse themselves in the 11th edition of Asia’s largest music festival on-the-go wherever and whenever they like. Moreover, Tata Sky will broadcast snippets of Ola Sunburn Festival 2017 on Channel 100 too.

Tata Sky’s Chief Communication Officer, Malay Dikshit said, “With increasing screens and the appetite of millennials to experiment with content, it is essential to reach the entertainment needs of consumers, just the way they like it. To create endearing and impactful engagement with millennials and to bring alive content across all types and sizes of screens, the Tata Sky Mobile App has partnered with the hugely popular music festival - Sunburn.”

The Sunburn Festival, the highlight of a year-long calendar of Sunburn events, has established itself as one of the annual ‘go-to’ events for EDM fans, drawing crowds of hundreds of thousands from India and around the world every year.

To cater to these fans, Tata Sky has lined up a number of ground-breaking experiences:
- A breath-taking 360-degree virtual reality experience that will let fans see what the DJ sees as he cranks out his tunes, putting them at the heart of the action like never before.
- A Graffiti Wall where fans can get their photographs clicked and jazz them up by drawing over them with personalised messages, quirky costumes or spray paint.

- A 3D hologram of the company’s logo at various points at the venue, in order to make fans’ engagement with India’s leading content distribution platform an even more experiential one.
Resource   :http://www.indiantelevision.com/dth/dth-services/tata-sky-ties-up-with-ola-sunburn-festival-2017-to-bring-the-biggest-edm-extravaganza-to-small-screens-171227

Wednesday, 20 December 2017

MIB clears path for Dish TV Videocon | Indian Television Dot Com

MUMBAI: Even as a new global media powerhouse was created in the US yesterday with Disney’s buyout of Fox's entertainment assets for $52.4 billion, India’s ministry of information & broadcasting (MIB) has cleared the decks for Dish TV and Videocon d2h paving the pathway for the creation of a mammoth DTH company.

The companies had received the green signal from the Mumbai division of the national company law tribunal some months ago after which the ministry’s approval was pending. Dish TV and Videocon d2h reported separate revenue and EBITDA numbers which at a pro-forma level add up to Rs 60,862 million and Rs 19,909 million for FY17. Following the amalgamation, the combined entity will be renamed as Dish TV Videocon Limited. 

As on 30 September 2017, the duo together serve more than 29 million customers.
Dish TV CMD Jawahar Goel says, ““It has been a long journey since the announcement of the agreement between the two companies a year back. We would like to thank the ministry of information and broadcasting, the national company law tribunal, the competition commission of India, the securities and exchange board of India, the stock exchanges and all other stakeholders for showing their trust in us. I would also like to express our gratitude to our shareholders for standing by us through the transaction and believing in us to take the combined entity to the next level going forward.”

Dish TV group CEO Anil Dua says, “Together, Dish TV and Videocon d2h are going to write history as we embark on this journey of delighting our 29 million and growing customer base. It is an exciting way ahead as we get this opportunity to leverage the individual strengths of the two organisations. I feel reassured looking at the formidable combination of these two talented teams that are now going to be working together towards a shared vision and common goals.”
Dish TV Videocon is expected to provide better synergies and growth opportunities through enhanced after-sales, distribution and technology capabilities. Aon, Deloitte and PwC have been roped in to help it with project management for seamless integration of core functions, processes and technology infrastructure.

It has been a year-long journey for Dish and Videocon since they announced the intent to merge last November. The scheme will take effect in the coming weeks.

For the quarter ended 30 September 2017, Videocon d2h saw PAT of Rs 168 million and an addition of 0.21 million subscribers, taking its total to 13.25 million. On the other hand, Dish TV’s PAT for the same quarter was Rs 689.6 million while subscribers increased by 0.188 million to hit 15.9 million.
The new year is expected to be a good one for the dynamic duo. And they have every reason to celebrate.

Resource : http://www.indiantelevision.com/dth/dth-operator/mib-clears-path-for-dish-tv-videocon-171215

Cross holding restrictions in DTH to continue till a holistic decision on cross-media is taken: Rathore

MUMBAI: The ministry of information and broadcasting (MIB) has accepted the Inter Ministerial Committee’s (IMC) recommendation to continue with the existing cross holding restriction in the guidelines for direct to home (DTH) operators.

While discussing the Telecom Regulatory Authority of India’s (TRAI) recommendations on consultation paper related to 'Issues related to New DTH License', the IMC noted that the matter of cross-holding in DTH has to be taken into consideration in the larger context of other TRAI recommendations on cross-media holdings.

In the existing DTH licence guidelines, the authority has imposed a restriction of 20% on cross-media holdings. A broadcasting or a cable TV company cannot hold more than 20% stake in a DTH company. Similarly, a DTH company cannot own more than 20% in a broadcasting or a cable TV company.

The TRAI had furnished its recommendations on "Issues relating to Media Ownerships" to the ministry on 12 August 2014 while the one related to 'Issues related to New DTH License' was issued on 23 July 2014.

The MIB has constituted an IMC to process the recommendations received from TRAI. The IMC examines the recommendations of TRAI and provides its comments/recommendations for approval of the ministry.

“IMC while discussing the TRAI's recommendations dated 23.07.2014 on 'Issues related to New DTH License' has observed that the matter of cross-holding in DTH has to be taken into consideration in the larger context of other TRAI recommendations on cross-media holdings,” minister of state in the ministry of information and broadcasting Rajyavardhan Rathore said in the Rajya Sabha.

“Hence, the IMC recommended that the restrictions in the existing guidelines may continue till the matter is holistically resolved. The recommendations of IMC on the issue have been accepted by this Ministry,” he further.

Rathore also said that the ministry is weighing in on the TRAI recommendations on cross-media holdings.

“Further, this Ministry is also concerned about the recommendation of TRAI regarding cross-media holdings with an objective to ensure plurality of news and views and availability of quality services at reasonable prices to the consumers,” he stated.

In its recommendations on 'Issues related to New DTH License', the authority had liberalised the cross holding restrictions by allowing broadcasters to own a distribution platform (DPO). However, no broadcaster can own more than one DPO.

The recommendations have implications for broadcasters Star India, ZEEL, and Sun TV Network. For Star, it will be a positive move as it can increase its stake in Tata Sky. ZEEL and Sun TV, whose promoters have interests in both cable TV and DTH, will have to choose between one of the two platforms.

However, the authority in its recommendations has imposed several restrictions on vertically integrated companies to ensure a level playing field.

One is that vertically integrated DPOs cannot exceed 33% market share. The relevant market for DTH is the whole country while in case of cable it is a state. Further, vertically integrated entities cannot do fixed fee deals. The deals can only be on a cost per subscriber (CPS), which has to be non-discriminatory.

In the recommendations on ‘Issues related to Media Ownership’, the regulator had suggested keeping government out of TV broadcasting sector. It had also sought a ban on private treaties between media companies and business houses.

It had also recommended imposing restrictions on media companies that have a market share of 32% in TV news and print segment. If any company crosses the threshold then it will have to dilute its control in one of the two segments.

Defining control, the authority said that an entity is said to ‘control’ another entity if it directly or indirectly through associate companies or subsidiaries owns at least 20% of total share capital.

The TRAI had even sought ownership restrictions on corporates entering media. It had also batted for a common media regulator for TV and print. 
Resource : https://www.blogger.com/blogger.g?blogID=2457861156656369908#editor/target=post;postID=298605538195890508

Wednesday, 6 December 2017

Dish TV reports improved operating profits for second quarter


BENGALURU: Hit by a double whammy–that of demonetisation and the implementation of the new goods and services tax (GST)–Indian media and entertainment (M&E) companies have been struggling to attain and/or maintain black in their financials. Direct to home or DTH was one of the components of the M&E industry that had slowly started reporting profits – operating or plain profits after tax. The Essel group’s DTH services company Dish TV India Ltd (DishTV) was one of the first companies from the Indian carriage industry that had started churning out profits until the aforementioned double whammy. Subscription collections were suddenly hit because people just didn’t have enough legal currency. Average revenue per user (ARPU) fell – last year in the quarter before demonetization, the company had reported ARPU of Rs 162. For the quarter ended 30 September 2017 (Q2-18, quarter under review), ARPU was Rs 149. In the immediate trailing quarter (Q1-18), ARPU was slightly lower at Rs 148. 

Over the last few quarters post demonetisation, Dish TV’s net profits were in the red. However, during these quarters, operating profits (EBIDTA) were positive and that seems to have improved for the quarter under review as compared to the immediate trailing quarter (q-o-q, Q1-18). Year-over-year however, Dish TV has reported a net loss and lower operating profit for Q2-18 as compared to net profit and EBIDTA numbers of the corresponding year ago.

Dish TV reported 7.4 percent higher q-o-q EBIDTA for Q2-18 at Rs 2,160.8 million (28.9 percent margin - on operating revenue) as compared to Rs 2012.0 million (27.2 percent margin) for Q1-18. EBIDTA for Q2-17 was Rs 2,656.8 million (34.1 percent margin). The company’s net loss however widened q-o-q to Rs 178.7 million during the quarter under review as compared to a net loss of Rs 135.1 million in Q1-18 and a net profit after tax of Rs 689.6 million (8.8 percent margin) for Q2-17.
The silver lining for the company has been its growing subscriber base, and this despite lower ARPU has resulted in 1.3 percent q-o-q increase of operating revenue to Rs 7,585.80 million for Q2-18 as compared to Rs 7,388.8 in Q1-18. However, y-o-y operating revenue during the quarter under review was 3.9 percent lower as compared the Rs 7,792.8 million for Q2-17.

The company’s subscriber base has increased by 0.188 million subscribers during the quarter under review and it has reported a subscriber base of 15.9 million. The company had closed the corresponding year ago quarter with a subscriber base of 15.1 million – it had added 0.259 million subscribers in Q2-17. Consequently, Dish TV’s subscription revenue grew 1.9 percent q-o-q during the quarter under review to Rs 7,049 million. Year-on-year, subscription revenues were 3.3 percent lower than the Rs 7,288 million reported for Q2-17. Churn for Q2-18 was 0.8 percent
A look at the other numbers

Total expense in Q2-18 increased 6 percent y-o-y to Rs 7,834.7 million from Rs 7,393.1 million. Employee benefits expense was almost flat (declined 0.2 percent) y-o-y to Rs 366.3 million from Rs 367 million. Operating expenses in Q2-18 increased 6.6 percent y-o-y to Rs 3,893.4 million from Rs 3,651.9 million. Other expenses during the quarter under review declined 4.8 percent to Rs 1,038.0 million from Rs 1,090.8 million in Q2-17. Finance costs in Q2-18 increased 6.4 percent y-o-y to Rs 610.9 million from Rs 574.2 million.
Amalgamation of Videocon D2h into Dish TV

The proposed combination of Dish TV and Videocon d2h would create one of the world’s leading DTH platform.

Dish TV CMD Jawahar Goel said, “We have been eager to get back to our stakeholders with the news of the successful closure of the merger. With all other approvals in place, the only approval pending is from the Ministry of Information and Broadcasting. We are optimistic about hearing back from the MIB any moment now and hope to close the merger at the earliest thereafter.”

“We remain excited about the next phase of growth that the combined entity, Dish TV Videocon Limited, will go through and are committed to make the combination a mega success. On the synergy front, we stick to our guidance of Rs. 1,800 million for FY18 and Rs. 5,100 million for FY19,” he added.

Resource : http://www.indiantelevision.com/dth/dth-operator/dish-tv-reports-improved-operating-profits-for-second-quarter-171206

Jio Fiber and Jio DTH: What all we know so far about the new broadband and DTH service!

After giving a tough competition in the telecom market, Jio could be launching the all-new fiber network for the home broadband service and the much awaited Jio DTH. The Jio Fiber is currently being tested in select areas of Delhi, Mumbai, NCR, Ahmedabad, Surat and Vadodara.

Expected to be launched for a free service of three months just like Jio’s grand offer, users are eagerly vying for the broadband and DTH services to roll out.

Jio Fiber

Earlier in August 2016 at the company’s annual general meeting Reliance chairman Mukesh Ambani mentioned that soon Reliance would launch FTTH (fiber to the home) service, which would be capable of delivering broadband speed up to 1Gbps.


The company finally rolled out its FTTH service on January 13th, 2017 but only in Mumbai. It offered a beta service with 100 GB per month high-speed quota for every customer. It also came with an added installation charge of Rs 4500 which was termed as ‘Refundable Security Deposit’ if the customer doesn’t wish to extend the Jio fiber beyond the trial period of three months.

Jio DTH

 

As far as the DTH services are considered, if Jio enters the market, it will surely challenge the dominance of Tata Sky, Videocon and Dish TV. 


Jio has already partnered with Indian video streaming website Hotstar and it may also partner with Amazon Prime and Netflix. This will enable the users to view the platforms from their set-top boxes.

Back in March, a lot of videos of Jio’s set-top box surfaced the internet and the launch was expected in August. However, now the new launch date is said to be around January 2018. Jio’s DTH smart setup box is said to include all the features of Jio TV mobile application. If sources are to be believed then, it will cost much less than its competitors. 

Resource :https://www.knocksense.com/2017/12/05/jio-fiber-jio-dth-know-far-new-broadband-dth-service/

Saturday, 25 November 2017

DTH services to be launched soon, says Marriyum

ISLAMABAD: Minister of State for Information and Broadcasting Marriyum Aurangzeb on Friday said Direct To Home (DTH) services will soon be launched in the country.

Chairing a meeting in Islamabad, she said the technology was aimed at providing quality entertainment to the people.

“The initiative is part of the vision of the government to change the landscape of the country on the technological front as well,” she said

The minister also directed the management of Pakistan Television Corporation (PTV) to initiate the work at earliest for launching DTH services.

“PTV should launch DTH to provide state of the art, affordable, uninterrupted and quality services to the viewers as being made available by the state broadcasters across the region and around the world.”

READ MORE: WHAT IS DTH AND HOW WILL IT OPERATE IN PAKISTAN?

The state minister said that it was part of the policy of the ruling government to change the digital landscape of the country which also included the introduction of latest mobile technology (4G/5G).

She directed the PTV management to submit a detailed proposal for introduction of DTH services within the next seven days.

Marriyum further directed that the best available systems capable of providing quality services should be acquired and while preparing the proposal utmost consideration should be given to ensuring transparency in the whole process.

READ MORE: PEMRA AWARDS THREE DTH LICENSES IN ISLAMABAD AUCTION

“Once the proposal is firmed up, due process would be followed for the introduction of the best DTH services commensurate with the international standards,” she said.

The meeting was attended by senior officials of Ministry of Information, Broadcasting and PTV.

WHAT IS DTH?

The DTH technology enables a broadcasting company to directly beam the signal to your TV set through a receiver that is installed in the house. There is no need for a separate cable connection.

In this a dish is placed outside a home which helps in receiving the signals and broadcasting the transmission onto a television. The signals are digital by nature and are received directly from the satellite. The digital signals provide optimum quality in all features and make viewing an absolute pleasure. Features like 1080i resolution, 16:9 Wide Aspect Ratio, 5 Times Digital Picture Quality and HDD Sound add to the incredible experience of television viewing.

With DTH, you will also be able to view High Definition (HD) channels, more number of dth channels and you can customize the package as per your choices.

There are also widespread complaints of piracy of foreign channels by some of the local cable TV operators as well as individuals. Establishment of DTH service with proper authorization is expected to eliminate such gray market activity to a large extent.

Resource:https://arynews.tv/en/marriyum-aurangzeb-directs-ptv-launch-dth-system-earliest/


Wednesday, 25 October 2017

RCom to pull the plug on its DTH operations

Reliance Communications (RCom) is shutting down its DTH (direct-to-home) operations effective from November 18, reports the Economic Times.
 Reliance Communications (RCom) is shutting down its DTH (direct-to-home) operations effective from November 18, reports the Economic Times.

The company confirmed to the newspaper that since their licence is expiring they will not be able to continue with their DTH operations - Reliance Digital TV.

Mint accessed a TRAI report which said that RCom has the smallest market share of 2 percent among the other DTH players. Dish TV is at the top with a 24 percent market share and Tata Sky is catching up with a 23 percent market share.

A company spokesperson told the papers that DTH is a "non-core area for RCom." He said that the firm has asked its customers to shift to alternative providers and is working with three other providers for migrating their customers where they will be offered new schemes without additional costs.

In 2013, RCom planned to merge with Sun Group to strengthen its DTH business. However, that also didn't work out due to differences over valuation.

But the hurdles did not stop here. In April 2017, RCom believed to have retrenched nearly 800 employees as the firm was battling with its falling revenue numbers.

Recently, the firm called off their merger with Aircel. Even though this merger would have helped RCom strengthen its telecom presence, the deal was called off due to "legal and regulatory uncertainties, and various interventions by vested interests." 

Resource :http://www.moneycontrol.com/news/business/rcom-to-pull-the-plug-on-its-dth-operations-2419115.html

RCom to shut down DTH business

RCom cites expiry of its DTH licence as the reason behind the shutdown, says it is working with three other DTH players to migrate its customers
New Delhi: Anil Ambani-led Reliance Communications has decided to shut down its direct-to-home (DTH) business under the brand Reliance Digital TV with effect from 18 November, according to an advertisement in a Malayalam publication.

The company, which started in 2008, cited expiry of its DTH licence as the reason behind the shutdown in the ad. “Since our licence is expiring, we will be shutting down our DTH service across India. We urge subscribers to make alternative arrangements to continue to watch their favourite channels,” the advertisement said.

Responding to an emailed query, Reliance Communications confirmed the development and said that the company is working with three other DTH players to migrate its customers. “DTH operations are a non-core area for RCom (Reliance Communications), and we are currently working with three leading DTH operators for seamless migration of our customers, for them to enjoy uninterrupted services. A new scheme without any additional costs will be communicated to our customers in the next few days,” a company spokesperson said.

Currently, there are six private DTH firms—Zee group-owned Dish TV India Ltd, Reliance Digital Ltd, Tata Sky Ltd, Videocon d2h Ltd, Sun Direct TV Pvt. Ltd and Bharti Telemedia Ltd. In addition to these, state broadcaster Doordarshan also runs a DTH platform for free-to-air channels called DD Free Dish.

Reliance Digital TV is the smallest player with a market share of 2% in the 65.31 million DTH subscriber market (as of June 2017), according to a report released by the Telecom Regulatory Authority of India.

Dish TV is currently the market leader with a 24% share, followed by Tata Sky with a 23% market share.

“Reliance has been debt-ridden and trying to get rid of its loss-making businesses. It also tried to merge with Sun Direct but it didn’t work out. In an industry where top three players control the market and there are talks of Reliance Jio entering the business with its predatory pricing strategy, it makes perfect sense for such a small player to shut the business altogether,” said a media industry expert, who did not want to be named.

Reliance’s move comes a year after the initiation of a consolidation process in the DTH industry with Dish TV announcing the merger of its operations with Videocon d2h in November 2016.

Once formed, the new company will be called Dish TV Videocon Ltd. Dish TV will own 55% and Videocon 45% stake in the new company. The merger is pending before the information and broadcasting ministry.

According to a 2013 report on the Indian DTH market by Hong Kong-based research firm Media Partners Asia, revenues are expected to touch $3.9 billion in 2017 and $5.3 billion by 2020, up from $1.5 billion in 2012.

Reliance Group companies have sued HT Media Ltd, Mint’s publisher, and nine others in the Bombay high court over a 2 October 2014 front-page story that they have disputed. HT Media is contesting the case.
Resource  http://www.livemint.com/Consumer/TIAfngt4j1Wk13PgAsrMfM/Reliance-Communications-to-shut-down-DTH-business.html

Tuesday, 19 September 2017

Dish TV selects Verimatrix for DTH service security


Dish TV India has selected Verimatrix to provide card-less security for its DTH service offerings.
DishTV, Asia’s largest DTH video service provider and the only DTH operator to operate through three satellites, will use the Verimatrix Video Content Authority System (VCAS) for DVB, as part of its revenue security measures. DishTV competes with TataSky and Airtel digital.

“Our infrastructural and technological edge allows us to continually develop new innovations and revolutionize our service offerings, so it has become crucial that our revenue security measures are robust yet flexible enough to keep pace,” said V K Gupta, COO at DishTV.

VCAS for DVB offers a modern approach to multi-device streaming as video service providers like DishTV redefine their pay-TV services. The solution is compliant to DVB standards and pre-integrated with a range of partner headend and software systems.

“Dish TV has established itself as the pioneer in the Indian DTH broadcast industry, and VCAS for DVB is designed to adapt to any scenario it may face as the Indian pay-TV industry continues to undergo rapid transformation,” said Steve Oetegenn, president of Verimatrix.


Resource  : http://www.telecomlead.com/broadcasting/dish-tv-selects-verimatrix-dth-service-security-79374

Saturday, 16 September 2017

Star Bharat debut ratings and reach impressive



MUMBAI: Well, Star India seems to be on a roll these days. No sooner had the euphoria dimmed after it outwitted others with a masterstroke $ 2.56 billion global bid for India’s premier cricket league IPL, it’s now time to savour the success of rebranded-cum-rechristened channel Star Bharat, which is rubbing shoulders with category leaders in terms of ratings and reach --- and that too within a short period.

On 28 August 2017, Life OK was revamped with a new name, logo, tag line and, of course, a lineup of fresh original shows. It debuted on free-to-air DTH platform DD FreeDish with its parent having successfully bid for a place after coughing up a shade over Rs. 160 million. That Star Bharat continues to be available on other cable and DTH platforms could be another masterstroke.

Now sample the data collated by audience measurement organization BARC India. In week 36, Star Bharat took the second position in the GEC category garnering 669588 (000s) Impressions and 378234 (000s) Impressions, respectively, in the urban+rural and rural markets. The two-week old channel’s reach too had gone up by 15 per cent from week 35-36, while the ratings or impressions grew by 29 per cent.

In contrast, in week 34 of BARC India, Life OK (the earlier avatar of Star Bharat) was placed at 10th spot in the urban+rural market with 328571 (000s) Impressions, while in the urban market it did slightly better at sixth position with 213162 (000s) Impressions.

Cometh week 35 of BARC India. After an overhaul in name and programming, Star Bharat in its first week of operation climbed to the fifth spot in urban+rural market with 519743 (000s) Impressions. It also made an entry in the rural market at the fourth spot with 278785 (000s) Impressions and in urban market occupied the sixth position with 240958 (000s) Impressions.

An independent observer of the TV industry, having seen many a channel strategy gone awry, admitted that Star’s planning and research regarding distribution and programming does seem to be working. Primarily the FTA platform approach, though audience data provided to indiantelevison.com regarding Star Bharat 
 doesn’t specify whether the viewership and reach is coming from DD FreeDish or elsewhere.


TG: HSM, 2+

Top 10 Channels pre re-branding and post:

 Top 10 Hindi GECs In week36:


















Here the equation becomes interesting. According to information collated by Indiantelevision.com, a 10-second ad rate for Star Bharat is presently estimated at around Rs 10,000, whereas Life OK commanded a higher price in the range of Rs 30,000-40000/10 seconds.According to the BARC India data, the four-week average for Life Ok (Week 31-34) was 345621 (‘000s) Impressions.However, the average for weeks 35-36 shows a growth of 72 per cent in the viewership of Star Bharat with figures of 594666 (‘000s) Impressions.
“The (sponsorship) rates will pick up once the ratings come. At present, it is just two weeks data. If there is stability in the ratings over the future weeks, there is a possibility that Star Bharat may increase its ad rates. Right now the marketing buzz and hype is pushing the channel, but after a few weeks it will not only stop, but may even out too,” a senior media planner told Indiantelevision.com, adding that the channel, as also the advertising world, will have to wait for at least “four to six weeks” to fairly evaluate the viewership data.

Old shows such as ‘May I come in Madam’, `Sher-E-Punjab Ranjeet Singh’, ‘Ghulam’ and `Chandrakanta’ have been taken off the air by the channel management of Life OK/Star Bharat, though crime series ‘Savdhaan India’ continues on Star Bharat. The channel in its new avatar has unveiled a content line up that is aimed at living up to the brand’s philosophy of ‘Bhula ke darr, kuch alag kar’ (forget the fear of the unknown and do something different).

So, Star Bharat now flaunts shows like `Om Shanti Om’, `Kya Haal Mr. Panchaal’, `Nimki Muhkiya’, `Saam Daam Dand Bhed’ and `Ayushman Bhav’.

Reach ‘000s for week 35 and 36



Star has three other channels on the DD FreeDish platform including Star Utsav, Star Utsav Movies and Star Sports First. The last one, which debuted earlier this year, again is a new FTA offering of sorts that has been riding the kabaddi league wave.Indiantelevision.com tried to reach out to Star India for its comments, but could not elicit a response till the time of writing this report. However, if we get some comments on Star Bharat from the channel owner, it’d be updated.
The big question is: will this rebranding and repositioning strategy work for Star Bharat? To use a cliché, only time will tell… oops, sorry, BARC India will tell.










Resource : http://www.indiantelevision.com/television/tv-channels/gecs/star-bharat-debut-ratings-and-reach-impressive-170915