The Narendra Modi led NDA
government launched DD Kisan to mark its one year in government celebrations on
May 26. He used the occasion to make a strong pitch for the growth in
agriculture and this TV channel would provide farms with information and
knowledge about the best practices and related content.PM Modi said, “Why
experts from various fields including seed, soil and fertilizer cannot come
together to help farmers and increase productivity. The farming community is a
big one. And, if we have to take India forward, we will have to take the
villages forward.”He further said that the country cannot move forward without
the progress of farmers and called for an increase in crop production by 50 per
cent. Farmers of the country have ensured stomachs are filled without thinking
about their own pockets the PM had said.
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DD Kisan is a mandatory channel
for cable and DTH operators have to carry the government has said.Information
and Broadcasting Minister Arun Jaitley said, “Since there are farmers in every
state, so under the Cable Act, the Kisan channel has been made a must-carry
channel. Must carry means that it is compulsory for every cable network or DTH
network to carry it.”
Minister of State for I&B,
Col. Rajyavardhan Rathore said “This channel would inform, educate and update
the farmers with the latest developments in the area of farming on a 24x7
basis. Rathore added that it was the first such initiative of a Public
Broadcaster to start a 24 hour channel exclusively dedicated to the farmers.”Prasar
Bharti Chairman, Dr. Surya Prakash stated that the non-Hindi speaking farming
community would also be benefitted by the launch of Kisan channel as the
various programmes would also be available in other regional languages.
While on the other hand MIB
issued a office memorandum MIB said it’s mandatory to carry this channel for
all the DTH Operators and IPTV Operators. The memorandum says, “lt shall be
obligatory for every DTH operator to provide "DD Kisan" channel to
the subscribers, irrespective of any bouquet(s) or a-la-carte channel (s) being
subscribed by them. The DTH operator shall also place the "DD Kisan"
channel in the "lnfotainment (Hindi)" genre and shall display it on
full television screen.”
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