The telecom regulatory authority of India has said that direct-to-home operators and cable service providers must make channels available on a a-la-carte basis to the customers and not force them with unrequired channels in packages. "It is a hassle to unbundle channels...the cost will remain the same for the customer," he said, adding, "If each channel is priced at the proposed pricing of Rs 19 per channel, a bundle of 20 channels will be Rs 380 per month. In the same money, a customer is given more channels. So why change that?
He further added that though DTH operators are offering channels on an a-la-carte basis for the last 5 years, people have not subscribed to it in a big way. Also, it is difficult to map cable service providers as most of their services are still un-accounted for, even if digital. "In DTH case, you can at least give us a call. What will you do with cable operators," he said.
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