In a context of a generally bouyant pay-TV sector, DirecTV is driving satellite technology and has become Chile’s third largest player.
As with most of Latin American pay-TV markets, Chile continues to show healthy figures, having exceeded the three-million subs barrier by June 2016, reaching a 53.7% penetration rate.
Between June 2015 to June 2016, Chile’s pay-TV household base grew by 3.1%, mostly driven by satellite technology, reveals the latest official figures from the country’s telecom authority, Subtel.
Among the leading operators, DirecTV has managed the most growth, having increased its subscriber base by 8.5% year-on-year. The AT&T-owned company closed June 2016 with almost 550,000 subscribers, 45,000 more than a year ago, and an 18.3% market share.
These figures mean that DirecTV is the third largest player in the market, while Claro continues to lose ground. In fact, the América Móvil operator is the only one showing a drop, having lost 40,000 subs since June 2015.
Liberty Global’s VTR tops the market with 1.04 million subs and a 34.5% share followed by Telefónica’s Movistar, which owns 646,000 pay-TV homes.
As a direct consequence of satellite operator growth, direct-to-home (DTH) technology keeps gaining share in the market, and has been the most used technology since Q4 2013. By June 2016, DTH accounted for 1.55 million subscribers, 51.4% of total pay-TV homes.
Between June 2015 to June 2016, Chile’s pay-TV household base grew by 3.1%, mostly driven by satellite technology, reveals the latest official figures from the country’s telecom authority, Subtel.
Among the leading operators, DirecTV has managed the most growth, having increased its subscriber base by 8.5% year-on-year. The AT&T-owned company closed June 2016 with almost 550,000 subscribers, 45,000 more than a year ago, and an 18.3% market share.
These figures mean that DirecTV is the third largest player in the market, while Claro continues to lose ground. In fact, the América Móvil operator is the only one showing a drop, having lost 40,000 subs since June 2015.
Liberty Global’s VTR tops the market with 1.04 million subs and a 34.5% share followed by Telefónica’s Movistar, which owns 646,000 pay-TV homes.
As a direct consequence of satellite operator growth, direct-to-home (DTH) technology keeps gaining share in the market, and has been the most used technology since Q4 2013. By June 2016, DTH accounted for 1.55 million subscribers, 51.4% of total pay-TV homes.
Resource:http://www.rapidtvnews.com/2016100744585/directv-dth-drive-rising-pay-tv-in-chile.html#axzz4MOGH1NaK
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